Southeast Asia B2B industries at risk of US tariffs (April 2025)

The new political battlefield

After markets closed on the 3rd of April 2025, the Trump administration announced from the White House lawn a new series of tariffs. After almost 3 months of anguish, and somehow of wishful thinking, it became clear that Southeast Asia will no longer be spared from the US administration frenzy. The rates, between 20% and almost 49%.

Summary of tariffs announced

As of April 3rd 2025. Source nytimes.com

Markets at risk by country

All detailed charts can be found on OEC.world bilateral pages.

Vietnam ($118B of exports, 2023)

Vietnam is the largest exporter to the US in Southeast Asia. It is especially vulnerable as it has been seen a “safe space to invest” relatively to China. It’s 3rd largest markets impacted will be:

  1. Electronics & appliances
  2. Garment & clothing, including footwear
  3. Furniture & games

Thailand ($58.5B of exports, 2023)

Thailand is also particularly exposed by the new series of tariffs.

  1. Electronics and appliances market
  2. Rubber, an industry especially active in the South of the country
  3. Processed food, including pet food and animal feed
  4. Automotive and motorcycle parts, an industry active on the Eastern Seaboard of Thailand

Malaysia ($44.9B of exports, 2023)

Malaysia is also impacted on:

  1. Electronics and appliances market, including network equipment
  2. Medical instruments
  3. Furniture and games
  4. Rubber industry

Indonesia ($27.9B of exports, 2023)

Indonesian exports are among the most diversified. The country may suffer in the following industries:

  1. Electronics and appliances
  2. Garment and clothing, including footwear
  3. Rubber derivated products
  4. Furniture & toys
  5. Seafood exports

Philippines ($13.3B of exports, 2023)

The main markets exposed in the Philippine are the following:

  1. Appliances and electroncis
  2. Processed food

Bangladesh ($8.58B of exports, 2023)

Bangladesh is the most specialized country in the region. Its exports to the US are almost all in the garment and clothing category.

India ($85.5B of exports, 2023)

India is exposed in the following sectors:

  1. Broadcasting equipment and other electronic devices
  2. Medical exports (although it’s not really clear at the time of writing if those will be included in the tariffs package)
  3. Jewel and gems
  4. Garment
  5. Steel and construction products
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