What is Search PPC
B2B companies use Search PPC to protect their brand, cover critical industry keywords, and then expand to capture leads from multiple of Google search queries.
Search Pay Per Click (PPC) advertising is a powerful digital marketing tool for boosting the online visibility of B2B companies. It allows to place your company in Search Engine results and redirect high-intent visitors to your website’s content.
In a PPC model, you only pay when someone clicks on your ad, ensuring that your budget is spent on genuine interest rather than just impressions.
Your competitors are already taking advantage of Google to be visible and attract potential leads. Fight back and turn internet traffic to your advantage.
Search PPC initiatives protect your brand and get you leads
Your brand is worth millions, don’t leave it unprotected
and start drive leads from Google
Level 1.
Shield your brand names and
critical industry search terms.
A first level of action is to protect key keywords related to your solution offering in your target territories and target languages.
Make sure you apply before competitors and redirect potential prospect to your website.
Level 2.
Expand keywords coverage, convert visitors into leads.
There are many entry doors to your business: product keywords, process keywords, application keywords, even terms related to your competitors, in several languages and for several territories.
We support companies making extensive list of potential sales-generating keywords and help develop landing pages that capture the lead information.
Level 3.
Retarget your audience to increase conversion.
B2B decision cycles are sometimes quite long. It’s not unseen to see leads visite your website one, two, three or up to 10 times before making a purchase decision.
For this, re-targetting can be a great solution. Making sure people who visit specific section of your site will get reminded to re-engage with your brand in a near future. Leave no stone unturned!