What are B2B Paid Social Media Campaigns for
Southeast Asia population spend more than 4 hours a day on mobile phone, and more then 2.5 hours on social media. Your customers are no exception, and if you would like to get attention of your prospect buyers, you may want to be visible where they are looking: their social media feed.
Paid Social Media campaigns are social media campaigns allowing you to display various format of advertisement directly into the social media apps of your prospects.
A main advantage of social media ads is their very powerful targeting. Because people spend so much time interacting with social media, algorithms are pretty good at figuring what they will be interested in and who to show your ad to next.
Another benefit of social media ads is that they do not require your customer to be actively looking for your solution. As opposed to Search for example, we are not waiting for the prospect to be typing a query to show an ad, we are triggering their curiosity with good targeting and a well-crafted piece of content.
This mean that Paid Social Media work faster and are infinitely more scalable, we can reach 1 million people in a week, it is a matter of budget.
Where in Europe or in the US it may seem weird to want to advertise B2B solutions on Social Media, it is not the case in Southeast Asia. LinkedIn is not used by all professionals and the attractive pricing of ads on Facebook, Instagram or TikTok in the region mean that it is possible to generate leads there.
A final thought: the that the advertisement will be inserted in a feed mean that there is a lot more pressure in regards to the quality of the content. While a Google Search Ads is usually nothing more than a title, a description and a link, a good social media ads has to be top quality content content: a good visual, a catchy copy, a great video or a promise of content.
Yes, Paid Social Media deliver B2B leads at scale and in days
There are the preferred way of action for companies
that need to fill leads pipelines fast and show results
Step 1.
Define your ideal buyer persona
A first level of action is to define your buyer persona by age range, location, points of interest.
This will help frame targeting criteria, which social media platforms to advertise on, as well as idea for content to advertise.
Reachlane team will support your team for every step of the content creation: whether it’s video creation, graphic design, copy writing or landing pages creation.
Step 2.
Rolling out and optimization
Social media campaigns are a game of optimization. You need to create several versions of similar campaigns: different pictures, different copywriting, different angle and targeting, to understand what works.
The analytics collected in real time can then be analyzed to make optimizations and get the most bang for your bucks. Reachlane will support you for that and keep you in the loop.
Steps 3.
Consolidation & Noize filtering
By the end of the campaign you will end up with dozens, if not hundred, of potential prospects.
Depending on the platforms in play (LinkedIn, Facebook, Instagram, TikTok, etc.) you may end up with “noizy” results.
Reachlane will help you qualify the leads, either by doing research or supporting you in telemarketing, to make sure your leads are high potential.