Why choose APAC for your B2B business expansion
Asia’s GDP now surpasses the rest of the world, and with sustained economic growth and stability, business leaders see the region as a logical expansion destination. Fast-growing countries in Asia-Pacific like Thailand, Singapore, Malaysia, Indonesia or Philippines are the first on their list, as businesses can also tap on a number of incentives, including business grants, free trade zones and competitive tax rates. The market is now being perceived as a new endeavor for fast-scaling businesses.
How to ensure the success of your APAC go-to-market
While Asia-Pacific is one of the most attractive and fast-growing markets for business expansion, it also comes with its own set of challenges. Diversity of languages, cultures, religions, social trends are among the top challenges for foreign businesses when going-to-market in this region. To be successful, businesses must perform their due diligence prior to selecting an APAC country. On top of that, they must also ensure to run localized, tailor-made marketing initiatives, and take into account the diversity aspects of the region to unlock their business growth in each of the targeted countries.
Accelerate your business expansion
with our B2B marketing ideas
While Asia-Pacific is one of the most attractive and fast-growing markets for business expansion, it also comes with its own set of challenges. Diversity of languages, cultures, religions, social trends are among the top challenges for foreign businesses when going-to-market in this region. To be successful, businesses must perform their due diligence prior to selecting an APAC country. On top of that, they must also ensure to run localized, tailor-made marketing initiatives, and take into account the diversity aspects of the region to unlock their business growth in each of the targeted countries.
Corporate Internal Seminars & Conferences
Reachlane is a B2B event agency supporting of regional B2B players in organizing their corporate events seminars and conferences in Thailand.
Engineering Calculation & Simulation Tool App
Self-service calculation and simulation tools are a great way to collaborate with prospects and existing customers. They collect valuable input information and showcase your company value proposition in a comprehensive and customized way.
Exhibition Coordination & Trade-show Boosts
Make your trade show presence memorable with a month-long campaign to increase awareness, interest customer and drive leads.
Paid Social Media
Southeast Asia population spend more than 4 hours a day on mobile phone, and more then 2.5 hours on social media. Your customers are no exception, and if you would like to get attention of your prospect buyers, you may want to be visible on their social media feed.
Search Pay-Per-Click (PPC)
B2B companies use Search PPC to protect their brand, cover critical industry keywords, and then expand to capture leads from multiple of Google search queries.
Telemarketing & Telesales
In business in Southeast Asia, a polite phone calls remains the fastest way to get clear answers. We use telemarketing for three main types of qualifications.
Video content production
Southeast Asia population spend more than 4 hours a day on mobile phone, and more then 2.5 hours on social media. Your customers are no exception, and if you would like to get attention of your prospect buyers, you may want to be visible on their social media feed.
Webinar production & campaigns
To those who know how to tease and operate them, webinars (online seminars) are one of the most powerful way to generate leads in B2B businesses. They offer great educational value to prospects, allow to reach international audiences in a cost-effective manner and get you a wealth of data.
