There is more than phone calls to get people attention. Think about those key trends
Content Marketing’s Role in the Buying Process
Content marketing has become increasingly vital in the manufacturing sector. Prospective buyers often consume multiple pieces of content before reaching out to a company. Long buying cycles also mean that a lead researching your company today may not finalize a buying decision before the next year. Therefore it is essential to keep engaging potential buyers at least on a quarterly basis to keep your brand on the top of their mind and track signals of buying intent. Consult us to learn more about developing efficient marketing campaigns that support your Sales team in identifying interested buyers.
Personalization: More Attention and Better Conversion
By creating a personalized experience, manufacturing companies can foster engagement and build lasting relationships with their customers. Typical customizations may include:
- Title, Name, Company name. Include this in your subject emails and see opening rates increase!
- By end-product application (what is the company’s main market, adapt message based on product). This will ensure your customer sees you as a potential business partner.
- By language (is English the best way to deliver the message?)
- Provide local relevance (eg. adapt timezone for local events!)
Email Marketing: Still Powerful If Carefully Executed
Email marketing remains a powerful tool for lead generation in the manufacturing sector. To maximize its effectiveness, companies should ensure that their email sign-up forms are concise and user-friendly. Given that many users check emails on mobile devices, it’s essential to design emails that are mobile-responsive. Incorporating engaging elements such as videos and well-structured content can enhance the reader’s experience. By investing in the design and content of emails, manufacturing companies can effectively communicate their brand message and increase engagement with their audience.
Social Media: Largely Untapped By B2B players in APAC
Whether it’s LinkedIn or more mass campaigns on channels like Facebook, it is possible to cost-effectively make your solutions’ seen and reach decision makers. The market is still largely untapped by large B2B firms in the manufacturing sector, and makes it possible for you to stand out. Consult us to learn more about how to identify high-potential social media growth areas and what kind of campaigns can be organized to drive leads effectively.
