Content creation

E.E.A.T in B2B SEO

E-E-A-T for B2B businesses: how to build website SEO credibility

Content creation, Lead generation /

Modern SEO goes far beyond just blog posts, keywords, and backlinks. Today’s search engine algorithms prioritize credibility, making it essential for B2B companies to establish a strong and trustworthy online presence. To improve visibility and rankings, businesses are encouraged to adopt the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) framework—demonstrating real value to both users and […]

E-E-A-T for B2B businesses: how to build website SEO credibility Read More »

Zero-click search example in Google SERP for B2B manufacturers

How B2B manufacturers can optimize for zero-click searches in 2025

Content creation, Lead generation /

In 2024, over 65% of search engine queries returned zero-click searches results, where users were able to find what they needed directly on the search engine results page (SERP). While this shift might sound like a challenge for businesses relying on search engine to drive traffic to their site, it can also be a strategic

How B2B manufacturers can optimize for zero-click searches in 2025 Read More »