Why a Fractional CMO in Southeast Asia?
Hiring a fractional CMO to focus on a specific geography like Southeast Asia can be a smart move because they bring region-specific expertise, understanding of local market dynamics, and cultural nuances that are critical for effective marketing. This allows businesses to tailor their strategies to resonate with local audiences, navigate local culture, digital preferences, and regulatory landscapes.
How does a B2B company collaborate with a Fractional CMO?
A fractional CMO will collaborate with your management and internal team to define business priorities, assess existing tools available, and make a plan and budget for the year. Once the priorities are approved by your team, the Fractional CMO will set the plan into motion and pull local suppliers where needed. A benefit of a Fractional CMO in Southeast Asia is the cost of the local supplier network.
Example of initiatives
coordinated by your Fractional CMO
A fractional CMO will collaborate with your management and internal team to define business priorities, assess existing tools available, and make a plan and budget for the year. Once the priorities are approved by your team, the Fractional CMO will set the plan into motion and pull local suppliers where needed. A benefit of a Fractional CMO in Southeast Asia is the cost of the local supplier network.
Engineering Calculation & Simulation Tool App
Self-service calculation and simulation tools are a great way to collaborate with prospects and existing customers. They collect valuable input information and showcase your company value proposition in a comprehensive and customized way.
Exhibition Coordination & Trade-show Boosts
Make your trade show presence memorable with a month-long campaign to increase awareness, interest customer and drive leads.
Paid Social Media
Southeast Asia population spend more than 4 hours a day on mobile phone, and more then 2.5 hours on social media. Your customers are no exception, and if you would like to get attention of your prospect buyers, you may want to be visible on their social media feed.
Search Pay-Per-Click (PPC)
B2B companies use Search PPC to protect their brand, cover critical industry keywords, and then expand to capture leads from multiple of Google search queries.
Telemarketing & Telesales
In business in Southeast Asia, a polite phone calls remains the fastest way to get clear answers. We use telemarketing for three main types of qualifications.
Video content production
Southeast Asia population spend more than 4 hours a day on mobile phone, and more then 2.5 hours on social media. Your customers are no exception, and if you would like to get attention of your prospect buyers, you may want to be visible on their social media feed.
Webinar production & campaigns
To those who know how to tease and operate them, webinars (online seminars) are one of the most powerful way to generate leads in B2B businesses. They offer great educational value to prospects, allow to reach international audiences in a cost-effective manner and get you a wealth of data.
