Why is video content king in 2024 for B2B companies
Thailand individuals spend on average 7 hours a day consuming content. A large amount of that time is spent viewing and interacting with videos: short formats on TikTok or Instagram reels, longer formats on Youtube or Facebook, influencer videos, online television streaming. Video has become the most effective medium to project your brand identity and ideas to a new audience.
Video content is a powerful tool for showcasing a company’s capabilities and teams, thereby building trust with potential clients. Through video, businesses can provide detailed demonstrations of their products and services, highlight their technical expertise, and showcase the experience and professionalism of their team members. This visual and personal approach helps to humanize the company, making it more relatable and trustworthy
For your corporate website, video content enhances SEO performance, driving organic traffic to your site. Search engines favor pages with video content, as they tend to have lower bounce rates and longer visit durations. Videos also increase the likelihood of backlinks, which are crucial for improving search engine rankings.
When it comes to video: think multipurpose and usage, not only one cut! Videos can be edited into shorter formats and ratios to fit social media communication. Those shorter engaging versions are the base of modern social media campaigns. If you have good video content, you are ready to introduce your brand and products to a large scale audience through social media campaign.
Creative formats allow more flexibility when it comes to budget.
As B2B companies are getting more comfortable
with social media communication codes,
it is now possible to make high-performing videos on a tighter budget.
Step 1.
Define your budget, get production options.
A first question to answer is related to your overall project goal and budget.
When it comes to video, Thailand is exceptionally good value for money. Our video production teams produce extremely good footage.
New social communication codes and viewers expectations have also made it possible to make genuine videos that viewers love on a limited budget.
Step 2.
Story writing & video recording.
Reachlane team will support you in expressing your ideas and goals into a coherent film and storyboard.
When we write stories, we always consider shorter versions of the video as well, so that we can reuse part of the content for organic or paid posts on social media.
Our production team will proceed with the recording: small or large crew, drone shots, we can accomodate the creative vision thanks to our expansive network of suppliers.
Steps 3.
Multipurpose editing.
Reachlane will start editing a main version of the video, on which your team will be able to provide input at several checkpoints.
Turnaround time can be accelerated depending on your deadline requirements.
Once the main version of the video is approved, shorter versions and special social media format/ratios will be produced as well.